Billboards don’t usually ask a lot of you, beyond a cursory glance. But these Powerade boards from Ogilvy & Mather Berlin put you right to work. They’re more like exercise installations than billboards. One display features a scrolling climbing wall; another invites you to punch it as hard as you can.
Quelle: Powerade’s Fun ‚Workout Billboards‘ Will Really Make You Sweat | Adweek